BMW's Art Car program has been in existence since 1975, when Le Mans driver and art lover Hervé Poulain and BMW Motorsport founder Jochen Neerpaschconvinced Alexander Calder to create a design for Poulain's 3.0 CSL race car. Nineteen artists have since created Art Car models, including luminaries such as Frank Stella, Andy Warhol, Robert Rauschenberg, Jenny Holzer, Jeff Koons, John Baldessari, and Cao Fei.
For the first time, these vehicles are being digitized and collected in one place. And that place is, obviously, the internet. Users can use an augmented reality (AR) app, Acute Art, to place any of 10 cars wherever they point their smartphone camera. New cars will be added every two weeks until all 19 are available.
See the full story here: https://www.artcar.bmwgroup.com/en/art-car/