Perfitly, a virtual reality/augmented reality (VR/AR) and AI powered virtual fitting room solution that is being integrated into the e-commerce platforms of the nation’s leading retailers, today announces its partnership with Otero Menswear, a men’s fashion lifestyle apparel brand catering to men with heights between 5’4” – 5’10”. The partnership follows Otero’s new website launch which utilizes Perfitly’s ability to provide exceptional accuracy in garment selection.
As a result of the partnership, Otero’s website is centered around Perfitly’s virtual fitting and tailored size recommendation capabilities. Once on the homepage, users select their height, body type, body shape, pant waist size and length. From there, Perfitly powers and presents a personalized virtual avatar based on the user’s measurements. Users can then select from a range of polos and T-shirts which are displayed on the personalized avatar.
Otero uses a 3-dimensional design based on height, size, and body type and has found that 93% of men have two different body types, each requiring a unique fit.
See the full story here: https://www.valdostadailytimes.com/news/business/otero-menswear-partners-with-perfitly-to-bring-virtual-fitting-room-technology-to-the-forefront-of/article_e54b0a45-6291-5cb2-8ef5-278af8787572.html