Netflix Double Taps The Unlimited Demand For Zombies with Army of the Dead VR
| Upon entry, guests will be briefed on their mission by the movie’s fearless mercenary character Maria Cruz – played by Ana de la Reguera. They will then enter a converted taco truck, the weaponized zombie killing machine from the film, and step into Army of the Dead’s terrifying alternate reality. |
The Army of the Dead VR experience “Viva Las Vengeance”, is a bold move for the streaming giant. But it’s not a surprise if you’ve been following closely.
In July of 2019 Netflix made a move that got little coverage in the location-based entertainment industry but signaled their intent to move into LBE. Former Fox Studios LBE topper Greg Lombardo was joining the streaming pioneer as Head of Experiences. ...
Upon entry, guests will be briefed on their mission by the movie’s fearless mercenary character Maria Cruz – played by Ana de la Reguera. They will then enter a converted taco truck, the weaponized zombie killing machine from the film, and step into Army of the Dead’s terrifying alternate reality.
...Anyway, Viva Las Vengeance is a 30-minute experience, and launches in Los Angeles July 28th, running into September. They’re launching their second tour in New York on Sept 1. The first two weeks in LA are already mostly sold out at $28 per ticket. Opening week in NYC is the same. Seems that each city will run about 2 months before moving on to the next stop in the tour.
See the full story here: https://www.bobcooney.com/netflix-double-taps-the-unlimited-demand-for-zombies-with-army-of-the-dead-vr/
