philip lelyveld The world of entertainment technology

17Aug/21Off

There’s a Blind Spot in Augmented Reality, and the Clarifying Lens of Crypto Is the Prescription, Here’s Why

Back in 2018, when I met face-to-face with then Magic Leap chief content officer Rio Caraeff, I really had only one truly burning question on my mind: Where are you guys with blockchain tech as it relates to the AR cloud? It's a question that many in the AR space are either unprepared to answer, or reticent to address due to secret projects still in development.

For this reason, if you're tracking Facebook and its activities around the Oculus Quest, Spark AR Studio, and coming Ray-Ban smartglasses, and you aren't also tracking its involvement in Diem, you're missing a large part of the story. Facebook understands that the key to the future of the AR cloud (or the metaverse) is in having an influential hand in how digital transactions and objects are handled.

Likewise, companies including Amazon, Microsoft (despite a shift to a partner model), Snap (via its StreetCred acquisition), and others are waking up to the fact that blockchain technology can no longer be ignored as a vital piece of our digital infrastructures, walled garden or not.

See the full story here: https://next.reality.news/news/opinion-theres-blind-spot-augmented-reality-and-clarifying-lens-crypto-is-prescription-heres-why-0384826/

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