philip lelyveld The world of entertainment technology


Macy’s Reduces Product Returns to <2% with VR

One of the continually cited benefits of “try before you buy” AR and VR product visualization is how it can increase conversions and reduce returns. We’ve covered plenty of proof points for conversions, but return rates have always lingered in theoretical and speculative territory.

See the full story from Oct. 21, 2019 here:

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