The goal is to create theatrical performances — viewed around the world — that blend AR or virtual reality experiences with live performances in Broadway venues. The project is targeted for completion by next year. ...
“What we are trying to do as we move into the metaverse, as creators and developers, is view the theater as a digital venue, an augmented theatrical venue.” ...
Odeon’s Augmented Theatrical Venue is a physical venue freed from real-world constraints, Riggs said. She said it will transform any location into a stage by seamlessly integrating traditional production elements such as light, sound, and sets with augmented reality content. The platform will work with a range of existing theatrical software and can run on multiple audience-facing hardware platforms, including mobile devices or head-mounted displays. ...
See the full story here: https://venturebeat.com/2021/09/17/odeon-theatrical-will-build-theater-of-the-future-with-ar/