Amazon Plans High-Tech Department Store Dressing Rooms
Amazon’s planned department stores will leverage technology to boost clothing sales. The company is testing concepts such as having customers use their phones to scan QR codes of apparel they’re interested in so employees can place the items in a dressing room. Customers could then request alternative items using a touchscreen that may prompt with additional suggestions based on their taste. Amazon is considering opening department stores next year, primarily as a way to sell clothing from Amazon’s private labels as well as select third-party brands that sell on Amazon.com.
“Amazon wants to see if the potential department stores can improve the brand recognition of its apparel while addressing some of the irritants of both online and bricks-and-mortar clothes shopping,” The Wall Street Journal says, noting the dressing rooms may be configured so employees could come and go discreetly, without face-to-face contact, and that eventually “robots or other forms of automation” could be used.
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