DREAMSCAPE TO DEBUT ‘MEN IN BLACK’ VIRTUAL REALITY EXPERIENCE
Dreamscape, the location-based immersive virtual reality company, will debut the interactive experience Men In Black: First Assignment at its flagship location in Westfield Century City on Friday, October 1.
“Location-based VR is an important part of Sony Pictures Virtual Reality’s strategy to grow our brands and expand them to new audiences,” said Jake Zim, senior vice president, virtual reality, Sony Pictures Entertainment. “Working with Dreamscape provides us with the unique opportunity to transport people into the immersive world of Men In Black and bring the magic of the franchise to longtime fans and new audiences alike.”
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