How Mixed and Augmented Reality Are Becoming Viable In-Venue Options
“The challenge for teams and even for companies like TFG is that the creative is as beautiful as it is time-consuming — and thus is a significant investment,” says O’Brien. “With only 10 home games, we’d ideally want the MR content to evolve each game, but development is a bit more complicated.”
Despite the creative challenges, opening up this door can only benefit the community by pushing others to adopt these workflows.
“Being able to use the technology throughout your entire show is the key to success, and as a live producer, it’s been a ton of fun figuring out ways to incorporate [MR] into our show. We want to keep pushing the limits on where this can go in the future.”
The Ravens’ O’Brien believes that MR can help sponsor-centric content gain traction and appeal. The technique could also help sponsorship messaging become more congruent with other high-quality aspects of the overall show.
See the full story here: https://www.sportsvideo.org/2021/09/29/how-mixed-and-augmented-reality-are-becoming-viable-in-venue-options/
