AI Innovations In Media And Communications
Some of the top application areas used in this sector are: gaming, fake story detection, plagiarism detection, personalization, production planning and management, sales and marketing and talent identification.
One of the areas which is very exciting is understanding how AI is being used in news. AI is making major impacts in aggregating massive data analysis of the conversations across the world-wide web and classifying into themes to appreciate topics trending globally or even identify increasing risks of terrorism or even health risks, like a pandemic.
Companies like LeadSift in Canada are even analyzing all your searches on the world-wide web to draw relevancy to targeting the right buyer with the right interests to your products and services. This is an area called propensity to purchase signal detection.
Another company, Pesado for example analyzed over 18 million messages across 180 brands in 2019 to identify words that genuinely resonated with customers. These insights can help get closer to a buyer profile psychographic profile to increase their odds of engagement.
Continued dialogue between government, industry, citizens is needed to ensure AI is being developed for good vs harm. Fake news is one area where greater controls are needed.
Note: See The AI Dilemma for more info on the Media Industry.
See the full story here: https://www.forbes.com/sites/cindygordon/2021/09/30/ai-innovations-in-media-and-communications/?sh=236c38c3599d
