Facebook might aim to build an all-immersive digital matrix, but Niantic CEO John Hanke tells us that what he plans to do is take reality—and make it better.
“Our overarching goal … is to help bring the metaverse to life,” Mark Zuckerberg told his workforce in June.
Hanke hates this idea. He’s read all the science fiction books and seen all the films that first imagined the metaverse—all great fun, and all wrong. He believes that his vision, unlike virtual reality, will make the real world better without encouraging people to totally check out of it. This past summer, he felt compelled to explain why in a self-described manifesto whose title says it all: “The Metaverse Is a Dystopian Nightmare. Let’s Build a Better Reality.” (Facebook’s response: Change its name to Meta so it could focus on constructing Hanke’s nightmare.)