Holoride is a very original startup in the XR ecosystem because it focuses on in-car VR entertainment.The idea is that during a trip the passengers can enjoy a VR experience that follows completely the movement of the car: if the car is going forward, you move forward at exactly its same speed inside VR, if it turns left, you turn left, and so on. If the motion of the car is synchronized with the one in the VR application, there shouldn’t be any kind of sensory mismatch, and so no motion sickness. This makes the experience much more fun and enjoyable than just playing a regular VR game or video while you are in the car.
...Since the games must follow the movements of the car, which are unpredictable, the games running on Holoride must adapt to whatever movement is happening and can not rely on a predefined path. This creates new challenges for what concerns the game design. The company provides an SDK, called Elastic SDK, that offers facilities to developers to create Holoride-compatible content. Holoride is looking for interested developers, and you can register your interest here if you want.