Augmented reality: Puratos launches digital support tool for bakers, patissiers and chocolatiers
The app is user-friendly for artisan, industrial and in-store bakeries who need expert advice about recipes and technical challenges.
Ramping up digitalization
Digital AdvisAR forms part of the digitalization strategy of Puratos, which has 600 technical experts in 71 countries.
...The app has universal symbols that can easily be interpreted by users across the world and experts can speak to customers live during the interaction which was an important feature in its development, says Surdiacourt.
Digital AdvisAR was tested in several countries during the pandemic and will be launched first in Austria, Brazil, France, Italy, Turkey and the US. The app is available in the user’s language. ...
Digital AdvisAR can be downloaded from a regular app store. In-person visits from technical advisors will continue when issues cannot be resolved virtually.
See the full story here: https://www.foodingredientsfirst.com/news/augmented-reality-puratos-launches-digital-support-tool-for-bakers-patissiers-and-chocolatiers.html
