Snapchat and the Great Barrier Reef Foundation (GBRF) will launch a new augmented reality tool aimed at encouraging the platform’s largely Gen Z user base to act and protect the imperilled Aussie icon.
The tool uses a “Water Segmentation Lens”, which when aimed at a body of water, shows a virtual reconstruction of the reef and its ongoing decline under climate change. For those without access to water, the tool also works as an augmented reality display.
...“As a platform that reaches over 90 per cent of young Australians aged 13-24, we feel a deep responsibility to take action at the pace and scale that is needed to combat the worst impacts of climate change, both globally and here in Australia.”
See the full story here: https://www.news.com.au/technology/environment/snapchats-gen-z-user-base-getting-augmented-reality-look-at-great-barrier-reef/news-story/4554aabb82b3f578cd08fc02e904e354