philip lelyveld The world of entertainment technology

17Dec/21Off

Forever 21 Joins The Metaverse With ‘Roblox’ Shopping World

The metaverse company Virtual Brand Group is partnering with popular fashion company Forever 21 to create a unique experience that will let you operate your own Forever 21 store inside of Roblox. In Forever 21 Shop City,you’ll be encouraged to bring the vogue by designing your own fashion business through an unprecedented amount of customization options available through Roblox’s “Tycoon” mode.

Your first task is finding a “physical” location for your new venture! Ideally, you’ll want to find a spot in Forever 21 Shop City with a great view or a heavy amount of foot traffic. If at any point you feel like mixing things up, you can swap locations at any time. 

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Now that your Forever 21 store is built, it’s time to get creative. You’ll need to curate an inventory of eye-catching Forever 21 accessories and clothing to stock your shelves and cloth your display mannequins. You’ll also have to hire a team of non-player characters (NPCs) to work your store. 

Like all business owners in the real world, sometimes your job will require you to do a little of everything. Be prepared to hit the store floor and help customers with questions or jump behind the cash register when things get busy. You may also find yourself decorating storefront windows and even pulling inventory from the back to fill shelves. 

As if that weren’t cool enough, Forever 21 will be releasing new collections simultaneously in both real-world physical and the metaverse. Those same items will be available as virtual merchandise in Forever 21 Shop City that gamers can buy for their Roblox avatar.

See the full story here: https://www.virtualrealitypulse.com/edition/daily-amazon-apple-2021-12-16?open-article-id=20761482&article-title=forever-21-joins-the-metaverse-with--roblox--shopping-world&blog-domain=vrscout.com&blog-title=vrscout

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