philip lelyveld The world of entertainment technology

3Jan/22Off

The biggest tech trends to watch for in 2022

Tech companies want you to trust them more

People now trust companies more than traditional institutions like government and religious organizations, according to Forrester analyst Enza Iannopollo, but companies still tend to overestimate how much customers trust them.

And customers have good reason to be skeptical. In 2021, security breachesdata privacy problems and AI whistleblowers dominated technology news.

In 2022, companies will try to regain lost trust with a variety of tactics, like creating high-ranking roles in charge of “digital trust,” offering cash rewards to people who identify bias in AI systems and adopting technologies that partially anonymize personal data, Forrester research predicts.

See the full story here: https://www.washingtonpost.com/technology/2022/01/03/personal-tech-trends-2022-metaverse-chip-shortage/

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