People now trust companies more than traditional institutions like government and religious organizations, according to Forrester analyst Enza Iannopollo, but companies still tend to overestimate how much customers trust them.
In 2022, companies will try to regain lost trust with a variety of tactics, like creating high-ranking roles in charge of “digital trust,” offering cash rewards to people who identify bias in AI systems and adopting technologies that partially anonymize personal data, Forrester research predicts.