Bob Chapek’s Memo to Staff: Disney Has Three “Strategic Pillars” Moving Forward
Walt Disney Co. CEO Bob Chapek outlined three “strategic pillars” for the company going forward in a memo to staff Monday. Chapek’s memo comes as Disney prepares to celebrate its 100th anniversary in 2023.
The first pillar is “storytelling excellence,” which Chapek called the “Disney Magic” in his memo. Storytelling and creative was Bob Iger’s focus after he stepped down as CEO in 2020, and Chapek’s memo makes it clear that he intends to be engaged in the process.
The second pillar is “innovation,” which Chapek writes should leverage the company’s “franchise ecosystem.”
The final pillar is a “relentless focus on our audience,” and placing consumers as the company’s “North Star.” Disney’s evolving theatrical and streaming strategy appears to play a critical role in that area (most recently, the company revealed that Pixar’s Turning Red will go direct to Disney+)
