philip lelyveld The world of entertainment technology

Disney is Poised to Win the Metaverse

... And want even more Disney magic “pixie dust” that makes 1+1 = 3 in this context? Here it is. Disney can uniquely link its physical theme park experiences and promotions to virtual “Metaverse Park” experiences and promotions – and vice versa – to maximize its overall marketing muscle and monetization. And to keep you in its Magic Kingdom in all of its forms, 24/7.

As just one example, imagine Disney selling a super exclusive VIP “Omni Pass" to give special access to both its real world theme parks and Metaverse Park. And how about adding a new physical plush toy every month, together with some virtual merchandise (“virch merch” … I just coined that!) as part of its new ultra VIP high-priced subscription-based “Omni Pass.” How much would exhausted parents pay for that to calm down their screaming kids?

And want even more gold for Mickey? Sell the “Omni Pass" in the form of a limited edition NFT. 

... Will our kids (and theirs) choose to live their lives primarily in the real world or instead in the Metaverse, where they can lead the exact “perfect” lives they want. Watch this thought-provoking video by Arun Maini (Britain’s largest tech YouTuber with nearly 10 million subs) - and don’t forget that, in many respects, they already are (in the Metaverse). 

Source: Peter Csathy newsletter email - no link

And Wow! Arun Maini nails SO MANY issues around the metaverse: https://www.youtube.com/watch?v=RgJwPco3wew