US-based camera company Snap has added new features which augment the shopping experience for brands and consumers.
The augmented reality (AR) experience has become available. Users will be able to see prices, descriptions and given URLs to purchase. It also gives the ability to ‘try on’ products with new Lens Product Cards.
The company also gives an opportunity for brands to sell more product as well as track trends. The new lenses are ‘catalogue-supported’, meaning it links directly to the item. This gives users the ability to purchase in the app and provides the brands with real time analytics.
Being able to watch analytics live can help the brand to track consumer trends and product engagement. These insights will allow marketers to make informed decisions. Marketers can also leverage Snapchat’s AR try-on as an early indication on which products the users are engaging with.
See the full story here: https://thepaypers.com/ecommerce/snap-uses-augmented-reality-to-offer-a-new-shopping-experience--1254201