Twitch Rockonomics study analyses mxmtoon, RAC and other artists
... The study begins by setting out how Page believes Twitch is distinct from other digital services, including YouTube, TikTok and on-demand music streaming services. ...
“It’s live, everything else is on-demand. It’s long [form], everything else is short. It’s first-party and user-created content, not user-generated content. UCC not UGC,” he said, noting also that Twitch’s licensing providers are largely individual creators and collecting societies, rather than other rightsholders. ...
First, ‘creator revenue per hours watched’ by their audience, which he suggests is around $0.15 per hour, although for established channels with well-engaged fans that can be more like $0.25 and even go as high as $0.75. ...
The second metric is ‘creator revenue per hours broadcast’ on their channel: an actual hourly rate in terms of the work put in, which Page calculated to average around $100 per hour. ...
The six case studies fall into two groups: three artists who broke through on Twitch first, before other streaming platforms (Shigihara, Aeseaes and Sereda) and three artists who brought their fanbase from the traditional music industry world to Twitch (Heafy, from metal band Trivium, mxmtoon and RAC). ...
There’s another metric too: ‘attentive hours per month’, of which Aeseaes are generating up to 30,000. ...
He added that Sereda’s streams include her songwriting and practice sessions. “She’s monetising what she has to do anyway for her music career, and her audience figures are pretty staggering. She’s got an active audience bigger than the population of Edinburgh on a monthly basis!” ...
See the full story here: https://musically.com/2021/04/29/twitch-rockonomics-will-page-mxmtoon-rac/
