Holograms have landed on the NYFW catwalk
... The fashion industry has been adding AR features to its shoppable content, but it hasn’t explored it at scale for immersive experiences during fashion week. Scale is decidedly what today’s Maisie Wilen’s show will bring, with an immersive, other-worldly showcase bringing technology and fashion together on the runway. The show will feature 28 seven-foot-tall augmented reality hologram models in outfits from the brand’s Autumn/Winter 2022 collection. ...
The collection will be shown during NYFW in an exhibition space. Attendees will be surrounded by the holograms, which will feature high fidelity effects as well as 3D elements with depth through shadows and reflections, delivering a 3-dimensional experience. The holograms, along with a GIF lookbook for the collection, will be fully shippable. The AR models can be transported onto a user’s phone, where a buy-now button will then be exhibited next to the virtual item. ...
While this is not the only digital fashion experience this spring, as the Decentraland Metaverse Fashion Week is starting on March 24, it is decidedly the most immersive. ...
See the full story here: https://www.glossy.co/fashion/exclusive-holograms-have-landed-on-the-nyfw-catwalk/
