... Later this month, iChina will debut its extravagant virtual reality room, the VR Realm. The experience consists of a full-fledged sensory immersion and a tasting menu that comes with a hefty price tag: a minimum of $4,500 for 10 people. Though the concept may sound gimmicky, iChina is stepping into a domain that remains largely unexplored. The restaurant is one of the first in the U.S. with a virtual reality room; there are only a few other restaurant VR experiences scattered around the world, at upscale restaurants in Shanghai, Serpong in Indonesia, and Ibiza. ...
Given the steep price, the VR room is clearly not intended for everyone. So, who is it for? According to Lam, they’ve been receiving ongoing inquiries since last year, mostly from upscale corporate clients. As iChina begins booking reservations, the team has been creating additional scenes, some of which can even include corporate logos. ...