Marketers Explore Metaverse Worlds
... Decentraland said it has about 600,000 users a month. In October, it hosted the Metaverse Festival, a four-day music event with performances by Deadmau5 and Paris Hilton. ...
... “Decentraland’s open standards means that anyone can build an experience with no need for permission, and companies own their [intellectual property] on our platform,” said Sam Hamilton, creative director of the nonprofit Decentraland Foundation, which builds tools for the platform and handles its marketing. ...
The Sandbox, which is a subsidiary of Animoca Brands Corp., is still in a testing phase, scheduled to open to the public for six temporary stretches this year, the company said. Its first temporary opening, held last year from Nov. 29 to Dec. 20, drew more than 200,000 users, the company said. The Sandbox said it raised $93 million in November in a Series B funding round led by SoftBank GroupCorp.
The Sandbox is popular with celebrities and entertainment brands, with musical artists Snoop Dogg and Deadmau5 owning parcels of land there. Other landowners include Gucci and the organization behind Bored Ape Yacht Club, a popular NFT depicting cartoon apes. ...
See the full story here: https://www.wsj.com/articles/marketers-explore-metaverse-worlds-11646218800
