philip lelyveld The world of entertainment technology

6Mar/12Off

Machinima is YouTube’s content king

[Philip Lelyeld comment: but Blizzard has the best ratio of uniques to produced video.  Where would you put your money?]

If you’re not into video games, chances are you’ve never heard of Machinima. Maybe it’s time to change that: The L.A.-based content producer clocked close to 350 million domestic video views on YouTube in January alone, according to new data from comScore.

See the original post here: http://gigaom.com/video/machinima-youtube-comscore-january/

 

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