Augmented reality’s half-decade of stagnation
... Few startups have been publicly subjected to corporate humiliation quite as drastically as augmented reality goggles maker Magic Leap has been in recent years. It’s a saga that has slowed the progress of an industry — hyped as the inevitable successor to mobile phones — to a crawl. ...
The headlining feature of the device is its expanded field of view, which now nearly doubles the visual area inside the glasses where digital content can be displayed. It’s an impressive feat and makes the headset a clear improvement over its predecessor. ...
“In the space we’re going after … it’s really just us and Microsoft,” Johnson concedes.
As Microsoft seems to run into hiccups with its multibillion-dollar military contract, and reports say is perhaps even losing interest in launching a new version of HoloLens, it’s clear that Magic Leap is in a lonely position. ...
“I still don’t understand what the consumer scenarios are that get you outside of gaming which is a small and contained niche. … What are those scenarios? Certainly for me, it’s not notification glasses; I don’t need more things distracting me. But, I’m excited to see what Apple thinks it is.”
See the full story here: https://techcrunch.com/2022/03/13/augmented-realitys-half-decade-of-stagnation/
