Color affects people’s behavior differently in virtual reality
... Guobin Xia, assistant professor of digital design and innovation at Heriot-Watt's School of Textile and Design, set up experiments with 70 people. ...
Xia said: "We know color affects people's emotions and behavior—blues are calming, yellows are cheering, for example. We established that some colors affect people very differently in virtual reality settings. In the real world, red makes people most impulsive. But in virtual reality, orange gives the highest state of impulsivity. Green has the most positive effects on people's logical and lateral thinking abilities, and their attention to detail in the real world and in VR." ...
Color can trigger positive engagement and improve cognitive performance—so designers could use this information to trigger buying behaviors or deep concentration. ...
See the full story here: https://medicalxpress.com/news/2022-03-affects-people-behavior-differently-virtual.html
