... Across L.A., companies both new and established are building and betting on the metaverse to varying degrees—from animation studios making virtual reality movies, to electronics companies designing hologram videos straight out of a sci-fi story. These investments are tied to a lucrative promise: the metaverse is projected to be a nearly $800 billion market opportunity, according to Bloomberg Intelligence. For the region’s entertainment industry, in particular, the metaverse could present a new way to create and deliver content and engage with fans. ...