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Objectives
What Sony set out to do with its analytics program was to deliver actionable indicators that, when coupled with the correct levers, would ensure that players are kept engaged with relevant and timely content. ...
We wanted to provide a single focus data delivery platform for all of our partners and realize and unlock the value of partner and PlayStation data through innovative data-led initiatives. With the changing paradigm around content creation, namely the free-to-play and games-as-a-service business models that have emerged, we needed an offering that can both meet the demands for low latency insights, as well as into our content performance. Our analytics tools become a key component of the wider PlayStation partner program, which aims to make PlayStation not only the best place to play, but also the best place to develop and publish content. ...
https://diginomica.com/how-domo-powers-partner-analytics-sony-interactive-entertainment