Just a month after its last acquisition of the WebAR development platform 8th Wall, Niantic announced its purchase of New Zealand-based augmented reality studio NZXR today. These strategic acquisitions are part of Niantic’s overarching plan to build what it calls a “real-world metaverse,” which is dependent on AR rather than VR. ...
“When John Hanke, Niantic’s CEO, wrote ‘the metaverse is a dystopian nightmare‘ it resonated with us far more than any of the metaverse hype pieces published before or since,” NZXR wrote. “A better world is not given. It’s going to take a lot of work and Niantic has demonstrated to us that they’re willing to put in the effort.” ...
See the full story here: https://techcrunch.com/2022/04/05/niantic-makes-another-acquisition-absorbing-ar-studio-nzxr/