Ninety-two percent of Gen Z consumers want to use augmented reality tools for e-commerce, according to Snapchat's survey of 16,000 users in 16 markets, conducted by Global Crowd DNA. Gen Zers are more likely than millennials and Gen X to buy a product that they first experienced using AR, per the report.
Sixty percent of Gen Z consumers said that AR experiences feel more personal and over half of Gen Z would be more likely to pay attention to an ad that uses AR.