philip lelyveld The world of entertainment technology

8Apr/22Off

Piper Sandler Completes 43rd Semi-Annual Generation Z Survey of 7,100 U.S. Teens

While 26% of teens own a VR device, just 5% use it daily. 48% of teens are either unsure or not interested in the Metaverse.

For payment apps, Apple Pay ranked first, partly due to 87% of teens in the survey saying they have an iPhone

Chick-Fil-A is No. 1 restaurant; Chipotle No. 3 gained 300 bps of share to 8% (vs. 5% LY); Starbucks remained No. 2 at 11% mindshare

Teens’ interest in plant-based meat is slipping; 43% consume or are willing to try it, down from 49% in Spring 2021

87% of teens own an iPhone and 87% expect an iPhone to be their next phone; 72% of teens already have AirPods

Teens spend 30% of their daily video consumption on Netflix and YouTube (both 30%); HBO Max gained share

See the full story here: https://www.businesswire.com/news/home/20220406005379/en/Piper-Sandler-Completes-43rd-Semi-Annual-Generation-Z-Survey-of-7100-U.S.-Teens

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