... The root of the problem is the increasingly passive nature of music consumption. People will often ask Alexa, or some other digital assistant, to find background music for a specific task—studying, workout, housework, relaxation, etc. Or they will rely on a pre-curated playlist for that purpose. They don’t pay close attention to the artists or song titles, and this is what creates an opportunity for abuse. ...
Note that one of the Hara Noda tracks has almost four million plays—that’s more streams than are attributed to most of the tracks on Jon Batiste’s We Are, which just won the Grammy for Album of the Year.
That’s an amazing fact to consider. ...
In fact, the number of fake artists whose music comes out of Sweden is extraordinary. But even the numbers may be misleading. According to one survey, “about 20 people are behind over 500 artist names.” ...
See the full story here: https://tedgioia.substack.com/p/the-fake-artists-problem-is-much?fbclid=IwAR2ISvX0jRJy-b1Xl6p5GykdXT3LuyaBjCP5g0Mmopjh2AqStpvLDZCLUvs&s=r