The posters and other materials reference that idea of cult-like devotion through a variety of references to new age spirituality, secret societies, fringe religions and ‘depictions of paradise’. “We wanted to create a feeling of ritual and worship with the Seekers that was secular, positive and especially fun,” Watson adds. “This cult is all about the good culty stuff, like comfortable robes, dancing, and singing the praises of SIFF. It’s more like the Partridge Family than the Manson Family.” ...