philip lelyveld The world of entertainment technology

Snap launches augmented reality-powered virtual mall

• The Snap Ramadan Mall will feature brands such as L’Oreal, IKEA, Namshi and Samsung
• Snap’s virtual mall aims to provide retailers with another channel for capturing users’ attention and driving sales 

DUBAI: Snap is launching what it claims to be the first-ever augmented reality-led virtual mall in the Middle East and North Africa region, ...

Ramadan is a critical period for retailers, and Snap’s virtual mall aims to provide retailers with another channel for capturing users’ attention and driving sales. Last year, for instance, Ramadan campaigns for retailers running an AR lens on Snapchat delivered a 4.3 times higher average purchase value compared to other formats. ...

See the full story here: https://www.arabnews.com/node/2066556/media