philip lelyveld The world of entertainment technology

7Mar/12Off

3DX: New 3D Technology Changing How Big Brands Advertise

[Philip Lelyveld comment: there are examples of 3DX phantaglyphs in the 3D Lab.]

...Los Angeles based tech company 3DX  ... already made its mark on the advertising world. As 3DX CEO Ziggy Kormandel sees it, there isn't a place for old technology in today's world. "It amazed me that today's consumer - who is no stranger to voicing his or her opinion - was basically giving 3D a free pass," he said. "Yet these are the same people who line up to pay an extra $5-10 to see a 3D movie. We found that disconnect fascinating and aimed to bridge the gap between 3D expectations and actual performance." 3DX ventured into the print space with a direct mail test that featured its patented Phantaglyph® technology, and the conversion rates immediately told Kormandel that the hunger for a higher-quality 3D product was out there. "Our Phantaglyphs® are unreal; they're stunning 3D images that rise off a printed page, tablet, or mobile device like a holograph in a sci-fi movie. If someone wants their brand to literally stand out, we can make it happen."  ...

To learn more about 3DX and receive a free pair of 3D glasses to experience the technology, visit www.Go3DX.com .

See the original press release here: 

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