Catching Up with 3net
3net, the 3D television network, celebrated its first anniversary last month. The network, a joint venture of Sony, IMAX and Discovery, is currently available to more than 19 million households in the U.S. and Canada on DirecTV (as well as BSkyB in the U.K).
TV Technology recently caught up with Tim Pastore, 3net’s vice president of development and programming at the 2012 Real Screen Summit in Washington D.C. Pastore spoke about 3net’s programming and growth strategy for the upcoming year. ...
TVT: What is your audience profile today?
PASTORE: As a general entertainment channel our demographic is very broad and evolving. We share a similar DNA with the flagship channel, but we’re also programming a kid’s block, premiering theatricals, music, sports, scripted shows, and even ran a short form comedy series, recently ...
TVT: Are there other external factors which may impact the speed and success of 3net’s growth in 2012?
PASTORE: The largest factor is the consumer market and the sale of 3DTV’s and 3D capable devices. The overall sales in 2011 far exceeded projections and continues to move at a breakneck pace for a two-year technology. 2012 and 2013 should also show massive growth with projections that 1 in 3 homes in the US will have a 3D capable TV by 2014.
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