What Is WebAR and Will it Boost Mass AR Adoption?
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How Does WebAR Work?
WebAR makes use of the sensors on a mobile phone to allow the placement and tracking of digital material inside the physical world. AR technology may enable animated 3D content, target recognition, and interactive experiences through a combination of these sensors and computer vision technologies present on smartphones. WebAR can also operate on desktop devices, with limitations as PCs are tethered to one location.
WebAR experiences will become increasingly more sophisticated as mobile browsers add supportive capabilities. Allowing AR to access the device’s RGB camera, gyroscope, accelerometer, orientation, and magnetometer, or linking WebAR on mobile to smart wearables are several ways to achieve this.
Current Web AR experiences leverage five key technologies:
- Media streaming from mobile cameras – WebAR technology synchronizes virtual and physical worlds via camera streaming access. To add AR experience to real-world scenes, it utilizes an RGB camera for perspective and range of vision.
- A content management system – Users may access AR experiences using a cloud-based content management system (CMS) that responds to a variety of triggers such as QR codes or hyperlinks. Users can access WebAR with simple camera lens captures to place interactive information virtually anywhere.
- Scene understanding – To position 3D items in a physical environment, WebAR requires scene understanding, or the ability of mobile devices to map a surface and estimate the amount of light present in surrounding environments.
- A compatible browser – The browser must be designed for rich visuals and interactive experiences, which involve high volumes of data processing, as well as the ability to operate efficiently and with a low bandwidth footprint to avoid slowing down the smartphone’s operations.
- Application programming interfaces (APIs) – APIs convert Web AR into a truly connected application, where users can complete a variety of different tasks with a single virtual experience. For example, APIs can allow online shoppers to try products in WebAR to make a purchase.
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