philip lelyveld The world of entertainment technology

23May/22Off

HoloToyz: Rebooting augmented reality for Generation Alpha

... HoloToyz partnered with Nickelodeon and is preparing to launch a range of tattoos, stickers and books for the popular Paw Patrol series in the coming months.

The company has also started discussions with Sega to create a Sonic the Hedgehog range this summer, in time to ride the wave of popularity the ’90s gaming character is experiencing via a cinematic reboot. ...

The first HoloToyz products hit the market in December 2020 and they are currently available in more than 14 countries. ...

See the full story here: https://www.siliconrepublic.com/start-ups/holotoyz-augmented-reality-toys-ar

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