... Co-founded by David Baszucki, ’85, and the late Erik Cassel in 2004, Roblox has two attributes that make it stand out from its peers: Each of the millions of games in its catalog was created by the site’s users themselves using the company’s proprietary software, Roblox Studio. And almost half of the roughly 54 million people who log on to the platform daily are under the age of 13. In 2020, the company estimated that 75 percent of children aged 9 to 12 in the United States had created a Roblox account. ...