philip lelyveld The world of entertainment technology

12Sep/22Off

78% of US Adults Value Immersive Socialization According to KPMG Survey

... 59% of U.S. adults surveyed in the report said they are expecting the metaverse to significantly impact their lives in the next 12 months. 48% of those surveyed stated that they expect the metaverse will significantly impact their lives in the next five years. .../

The KPMG survey involved 1,000 adults in the U.S. who are aged between 18 and 65. ...

The KPMG survey shows most U.S. adults are interested in virtual experiences. Apart from socialization, other top applications that users expressed an interest in include telemedicine (72%), virtual shopping apps (67%), virtual work (65%), and starting a business (51%). ...

The KPMG survey showed that millennials (69%) showed the greatest interest in the metaverse, followed by Gen Z (61%), and Gen X (44%). ...

See the full story here: https://virtualrealitytimes.com/2022/09/11/78-of-us-adults-value-immersive-socialization-according-to-kpmg-survey/

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