Snap, Ipsos: Consumers Begin Turning to AR for Practical Purposes, Like Shopping
... As for brands, 83% that used AR effects, filters or lenses believe it helped improve awareness of their brand, while 87% said AR helped them boost brand engagement and appeal to younger audiences, and 86% feel that the technology helps them acquire new customers and drive performance metrics.
Augmentality Shift was based on a survey of nearly 25,000 people between the ages of 13 and 44 who own and use smartphones, as well as roughly 1,000 senior decision makers from agencies or brands that have used or are open to using AR, and it was conducted in 11 markets: Australia, Canada, France, Germany, India, the Netherlands, Norway, Saudi Arabia, Sweden, the United Arab Emirates, the U.K. and the U.S. ...
See the full story here; https://www.adweek.com/media/snap-ipsos-consumers-begin-turning-to-ar-for-shopping-utility/
