... “The fact is that we are not a theater exhibitor, but a technology licensing company,” IMAX CEO Richard Gelfond said in an interview with Deadline. The executive has for some time been referencing IMAX 3.0 in investor presentations, including one this month for SSIMWAVE.
“SSIMWAVE boasts a brilliant team of engineers, technologists, and academics obsessed with image quality and on the leading edge; the similarities between this company and IMAX when we acquired it nearly 30 years ago are uncanny,” Gelfond expounded in the company announcement.
In addition to nearly 1,700 IMAX theater systems in 80 countries, the company markets a content library of more than 200 IMAX Enhanced titles across global streaming platforms, including Disney+. There are more than 10 million IMAX Enhanced certified devices in the market worldwide, according to the firm.
“In the near-term, SSIMWAVE brings to IMAX new, SaaS-based revenue and a world-class client roster that tightly aligns with some of our strongest, most successful content partnerships,” said Gelfond. ...
See the full story here: https://www.etcentric.org/imax-3-0-underway-with-acquisition-of-streaming-tech-firm/