... Unlike traditional in-vehicle entertainment experience, the new 5D cinema iQIYI developed in partnership with XPeng integrates various physical features of the vehicle cockpit in the delivery of content, hence providing viewers a full-sensory, 5D immersive viewing experience. ...
Using artificial intelligence in combination with manual verification as the primary tool, iQIYI's new cinema processes scenes in a variety of content with sensory elements, marking each scene with the lighting, seat vibration, and specific scent that best correspond to the plot. With the markings, the cockpit hardware then delivers various physical effects during the actual content playback, enabling the users to enjoy an immersive viewing experience.
iQIYI also released the first batch of films customized to leverage the latest technological advances the new cinema presents. The slate includes global sensation Dune and Godzilla vs. Kong as well as domestic hits Big Fish & Begonia and Pegasus. Since the scenes of the films include a diverse range of settings, they are primed to introduce users to the full capacity of the new cinema as users can now physically feel in the comfort of their cars the heat of the desert, the coolness of the ocean, and the jolting intensity of battles. ...
See the full story here: https://www.yahoo.com/now/iqiyi-unveils-industrys-first-vehicle-084000088.html