Hollywood Decentralized: Meet the Artists Using AI To Dethrone Tinseltown
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For example, Mehdaoui was initially focused on prompting the AI to generate images of a boy fashioned from gnarled, raw wood. The troubles were myriad. First, Mehdaoui says, “The moment you ask the AI for Pinocchio, you lose control. It puts you in Disney’s hands.” Meaning the images the AI generated were often too familiar. Too recognizable. The other issue was getting the AI to see or rather interpret beyond such a generic descriptor as “boy that looks like a log.” So, for days, Mehdaoui tinkered with his prompts until his fragmented vision, the one cradled only in his mind, came to life, authored by artificial intelligence.
As the director of the movie, Mehdaoui has full creative control over his AI-generated Pinocchio. But there’s no studio backing his project. Instead, he’s one of 750 artists, architects, AI engineers, storytellers, animators, game designers, interoperability explorers and business folks who have joined together to dethrone Hollywood.
The Culture DAO is a “metaverse guild” assembled by Edward Saatchi, the chief executive officer (CEO) of Fable, an artificial intelligence-powered virtual being company, and the founder of Oculus Story Studio. Members of the DAO include current and former storytellers from Pixar, Lucasilm and Oculus, many of whom are currently working on an amuse-bouche of fairy tales, horror flicks, animations and live-action shorts. ...
Saatchi assembled the guild out of a concern that the most zealous artists interested in AI might waste too much time playing around with new features. “You could go two years, making very small demos and creating nothing substantial that’s going to last for 100 years,” he says. And since Saatchi believes AI-generated media is the beginning of a new art form, it was important, he says, to “encourage artists to find personal stories they want to tell that are empowered by AI.” ...
Unlike Mehdaoui, who’s using AI text to image programs to animate a feature film, Lighthiser is working iteratively on developing short live-action clips. He’s posted a few of these videos on Twitter. The response has largely been one of shock. It seems few people expected the AI to be this good, this quickly. ...
Their recent progress aside, Saatchi’s proposition to decentralize Hollywood by democratizing access to the resources of a studio is still in its infancy. ...
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