LG attempts to rebuild ‘credibility’ beginning with £5m ad campaign
Manufacturer to focus on the low- to mid-end of the market to combat sharp decline in market share over the past two years
LG says it needs to rebuild its commercial credibility in the UK after its market share declined “significantly” over the past two years. The company has seen its market share drop from around 10 per cent two years ago to around five per cent today.
LG Electronics UK consumer marketing director Stephen Gater (pictured) told Mobile News the manufacturer had focused on the high-end handset market despite a lack of consumer confidence in its products.
He also admitted sales of its Optimus 3D handset did not match expectations.
To combat this, Gater said LG is looking to focus more on the low- to mid-end of the market to rebuild its credibility among customers and resellers alike. ...
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