philip lelyveld The world of entertainment technology

5Nov/22Off

Elton John launches virtual Beyond The Yellow Brick Road Roblox experience

Created by Elton John and Rocket Entertainment with Roblox creators, and support from Universal Music Group (UMG), the virtual experience is live now. It offers fans a new way to enjoy his catalogue, express themselves through his iconic fashion co-created with the community, and experience the icon's impact on popular culture. ...

See the full story here: https://www.musicweek.com/digital/read/elton-john-launches-virtual-beyond-the-yellow-brick-road-roblox-experience/086856

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