Generative AI also raises numerous questions about what constitutes original and proprietary content. Since the created text and images are not exactly like any previous content, the providers of these systems argue that they belong to their prompt creators. But they are clearly derivative of the previous text and images used to train the models. Needless to say, these technologies will provide substantial work for intellectual property attorneys in the coming years. ...
It may soon be standard practice, for example, for such systems to craft most or all of our written or image-based content — to provide first drafts of emails, letters, articles, computer programs, reports, blog posts, presentations, videos, and so forth. No doubt that the development of such capabilities would have dramatic and unforeseen implications for content ownership and intellectual property protection, but they are also likely to revolutionize knowledge and creative work. ...
See the full story here: https://hbr.org/2022/11/how-generative-ai-is-changing-creative-work