A.I. is here, and it’s making movies. Is Hollywood ready?
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And this technology could open the door to films being changed long after they come out, said Denver D’Rozario, a Howard University marketing professor who has studied the software resurrection of dead actors.
“Let’s say … in a movie a guy’s drinking a can of Pepsi, and 20 years from now you get a sponsorship from Coke,” said D’Rozario. “Do you change the can of Pepsi to Coke?” “At what point can things be changed? At what point can things be bought?”
Mann said the advantages of his technology are many, from breaking down language barriers and fomenting cross-border empathy to sparing actors the headache of reshoots. In his view, scenarios like D’Rozario’s hypothetical Coke sponsorship represent new revenue streams. ...
See the full story here: https://www.latimes.com/entertainment-arts/business/story/2022-12-19/the-next-frontier-in-moviemaking-ai-edits
