DEADLINE: Talk about CAA’s work with Soul Machines. What does it do?
POPPER: Soul Machines is a client and we’re helping them build their entertainment division. This area is so new, it’s moving so fast, and there are huge opportunities for talent to monetize in this area. They’re working with Carmelo Anthony, Mark Tuan, Marilyn Monroe, and Jack Nicholas’s teams on AI-generated ‘digital twins’ who can have real-time, face-to-face conversations. We recognize there are really important steps we have to take to protect the talent, and we are working with companies charting the way in technology and that are ethically-led and talent-friendly. That is our main goal as the industry continues to grow and migrate. There’s a lot more to come. Stay tuned.
See the full story here: https://deadline.com/2023/01/caa-metaverse-officer-joanna-popper-deep-fake-technology-ces-1235210327/