Digital humans in hot demand for China’s TV shows and online platforms
Virtual stars proved a resounding success at numerous New Year celebration galas hosted by television stations and video platforms to attract young audiences.
Designed to increase human interaction, these digital avatars are created by technology powered by artificial intelligence.
At the New Year’s Eve gala staged by Bilibili, a short-video sharing platform popular with young people, celebrity virtual idol Luo Tianyi performed five songs in 10 minutes and appeared alongside real-life dancers to celebrate the 10th anniversary of her debut. The show attracted more than 1.4 billion views. ...
A virtual rock band mesmerised its audience at a concert staged by Sichuan Television to mark the arrival of 2023. The band comprises five digital avatars based on cultural relics found at the Sanxingdui site in Deyang, Sichuan province, which is known for its exotic-looking bronze statues. ...
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